Are Your Poor Sales Cause By Poor Website Credibility Posted By: Colette Mason
You need to earn the trust of your prospects before you can turn them into customers.
One of the great things about modern justice systems is belief that a person is innocent until proven guilty.
Sadly, when it comes to internet users, they believe the exact opposite.
Reports of rampant fraud, identity theft, phishing, spam mail and all sorts of scams have rendered many websites guilty in the minds of the users even if they have no previous experience of being duped by your site.
Consequently, users are wary of giving out information about themselves, especially their credit card data and telephone numbers. As a result, numerous sales are lost.
I call this “buying resistance”. A business with an e-commerce website has the difficult task of overcoming this resistance so that prospects and customers can thrive in an atmosphere of trust and confidence.
When creating a user-friendly website, what matters is prevailing over that buying resistance and compelling the user to convert and make a purchase.
A website that does not have credibility killing red-flags has better chances of making a sale than those that do.usability credibility website credibility user-friendly websites website conversion increased sales
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