The Lowdown On Real Estate Call Capture Posted By: Brandi Armstrong
Many real estate agents are turning to technology to enhance their business. They use it to help them stay organized, mobile and efficient as well as generate leads. One such technology is real estate call capture. While many people have heard of it, fewer of them can say what it really is.
Similar to an advanced “Caller ID,” basic call capture technology incorporates the same principles, registering name and phone number, and recording personal information about individuals who call toll free phone numbers. Call capture is a simple name for a hardware/software telephone interface. Higher levels or grades of capture technology operate with the same underlying core technology like 911 emergency services.
This higher grade of technology operates with the same basic principles as any residential Caller ID, while being impervious to calls blocked by using the *67 prefix. While different technology drives these capture systems, automatic number identification (ANI) is one form of predominate technology, which permits the caller’s telephone number, name and address to be captured. The technology is sanctioned by the Federal Communication Commission, which allows the party paying for the phone call to know who is calling them.real estate lead generation real estate call capture
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