What Business Are You Really In? Posted By: Barry Nicholson
Most spa owners (and most small business owners for that matter) don’t understand how to market their business in a way that predictably gives them a positive return-on-investment. They don’t have the slightest clue what it really takes to get new clients, to get those clients to return to the spa more often, and to sell them more when they do return.
It’s not your fault. Maybe you started as a massage therapist. Through hard work and positive word-of-mouth, you built up a loyal clientele and soon had more business than you knew what to do with. You soon discovered doing massage – while profitable – was hard work with long hours that took a toll on your body.
So you decided to hire another therapist or two, and before you knew it, you’re the owner of a day spa. Now you’re paying rent on prime retail space, with a girl answering the phone, lots of other bills to pay and paperwork to do. Suddenly your world is a lot more complicated than it used to be.
Even when things get a little slow, the bills are still due. Maybe you’ve stopped taking a paycheck. My, how things have changed.spa marketing spa advertising spa business day spa marketing
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